All Saints Estate

Iconic Australian wineries toast improved event management with Priava

Introduction

All Saints Estate venueNestled in picturesque North-Eastern Victoria, the Rutherglen region boasts some of the nation’s finest vineyards. With fertile soils and a consistent climate, the area produces a wide range of wine types that are enjoyed around the world.

Established in 1864, All Saints Estate is one of Australia’s original wineries. Its established vineyards produce a variety of wine types while its sprawling facilities offer unique venue spaces for a range of events. All Saints Estate even boasts its own castle, complete with turrets and a tower.

Meanwhile its sister estate, St Leonards – located on the banks of the Murray River – produces a collection of wines from Shiraz and Chardonnay to Semillon and Malbec. When it comes to events, the vineyard offers diverse options including open-air spaces and intimate rooms. The estate’s main wine storage area, the Great Hall, is lined with 100-year-old oak casks.

Challenge: Managing a growing events calendar

As the popularity of both estates has risen, the number of events hosted each year has increased into the hundreds. All Saints Estate Event and Venue Manager, Ellen Funston says the events range from weddings and private parties to corporate retreats and board meetings.

“Weddings definitely represent the majority of events for us,” she says. “However, we are actively growing our number of corporate clients and this is leading to more demand in that area.”

In terms of size, clients’ events range from intimate dinners for 12 people up to large events seating 400 in the Great Hall. Each event requires careful planning of everything from food and beverages to extras such as entertainment and table decorations.

"When I joined the company in June this year, events planning was undertaken using a combination of Excel spreadsheets and Microsoft Word," says Funston. "Each new enquiry was entered into a spreadsheet and client briefs and event reports created in Word”."It was a very manual and unreliable process. There was too much opportunity for mistakes and overall it was quite inefficient."

All Saints Estate

Ellen Funston

Event and Venue Manager

All Saints Estate

 

“When I joined the company in June this year, events planning was undertaken using a combination of Excel spreadsheets and Microsoft Word,” says Funston. “Each new enquiry was entered into a spreadsheet and client briefs and event reports created in Word”.

“It was a very manual and unreliable process. There was too much opportunity for mistakes and overall it was quite inefficient.”

What it is like to use Priava

Summary

All Saints venueThe benefits All Saints Estate has achieved through the use of Priava so far include:

  • Removal of manual processes – reduces errors and boosts efficiency
  • Reliable IT infrastructure – cloud-based system means data is secure at all times
  • Improved reporting – accurate view of financials in real-time
  • Better response tracking – ability to determine what is generating new inquiries
  • Flexible software – can be tailored as venues and event types change in the future

 

Download a PDF of this case study