The Grounds of Alexandria

The Grounds of Alexandria realises quick ROI by moving to the Cloud for Multiple Venue Management

Introduction

Opened in 2012, The Grounds of Alexandria is one of the new breed of inner city Sydney venues.  Located in an old pie factory from the early 1900s, the café serves wholesome food and speciality coffees within an industrial and rustic setting that includes a coffee research and testing facility, and on-premise garden.

On holiday weekends, The Grounds plays host to market stalls, live music and children’s activities such as a petting zoo. The picturesque setting and lively atmosphere are perfectly complemented by the café’s delicious seasonal breakfast, brunch and lunch menu.

In two short years The Grounds has become a favoured venue for family events such as weddings, christenings and baby showers. Following expansion through the addition of a neighbouring property in 2014, it is now also developing a solid corporate market.

Key Challenge – Busy events team needed to manage multiple venues more efficiently

The Grounds offers a choice of four indoor and outdoor function areas capable of catering for groups of 12 through to cocktail parties of up to 220 guests.

A team of four events staff manage, on average, four or five functions each week.  Under the guidance of Co-Director, Jack Hanna, they take bookings, dress the space, organise food and beverage, florists and a myriad of other essential details that ensure every function is a success.

Until recently, these activities were managed using largely manual methods. Jack explains, “We had folders full of paper and Word documents. Quotes were manually prepared and we had to go to the accountant whenever we wanted an invoice drawn up.”

This situation changed in January 2014 when Jack convinced management it was time for The Grounds to replace pen-and-paper venue management with Priava’s cloud-based solution.

“We looked at three different solutions but Priava won because it was the only one in the cloud. It stood out as a much newer system compared to the others. It is very easy to understand and to use”

The Grounds of Alexandria

Jack Hanna

Co-Director

The Grounds of Alexandria

Automating manual procedures – “Priava won because it was the only one in the cloud. It stood out as a much newer system compared to others”

Jack’s business case was built on efficiencies and productivity.  Having used venue management software in the past, he understood the time savings and improvements to customer service that a system could bring.

“We looked at three different solutions but Priava won because it was the only one in the cloud. It stood out as a much newer system compared to the others. It is very easy to understand and to use,” Jack says.

The Results

Summary

Although early days, the benefits that The Grounds of Alexandria has already achieved through the use of Priava include:

  • Time reductions when taking bookings
  • Faster access to information, resulting in more efficient use of staff time and more responsive service to clients
  • Productivity improvements due to significant time-savings
  • Event information can be accessed at any time, from any location
  • Information is more easily shared between the events team
  • The centralised solution assures staff that they are working on information that is up-to-date
  • Quicker generation of quotes and invoices – aids cashflow
  • Reporting provides business intelligence for better budgeting, tracking and forecasting
  • Minimal IT investment required
  • More proactive, personalised customer service based on previous customer histories and preferences

 

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