Priava was founded in 1997 to address the need for specialist venue and event management software. The initial product, Events Perfect (EP), was an on-premise solution designed by industry professionals, based on best practice standards, to support venue and event managers at every stage of the booking and event management process.

In 2007, EP was retired to make way for a completely new cloud-based application that would enhance the functionality already available in the on-premise platform. With more than ten years of experience working with our customers, Priava was designed to streamline all of the primary tasks that venue and event managers complete every day. Furthermore, the decision to host the application in the cloud sought to address the increasing demand from users to access the software remotely and via tablets and other mobile devices.

Following its official launch in 2011 in Sydney and London, Priava has evolved into an enterprise-grade software for world-class venues meeting the complex needs of Convention Centres, Arenas, Stadiums, Performing Arts Centres and other unique event spaces across the globe.

In 2019 Whiteoak acquired a majority ownership in Priava, partnering with the management team led by Chairman James Pegum, to accelerate the company’s global growth. Priava has since secured several large accounts with tier one customers and secured partnerships with world-class technology vendors. The company continues to innovate its customer offering and is expanding in all key markets across North America, EU, UK and Asia Pacific.