Priava is committed to building and implementing solutions based on a best-practice methodology to deliver greater customer success. Our modular, turnkey solutions have been architected in the cloud, supported by Amazon Web Services to meet the current and future demands of our customers.
Priava was founded in 1997 to address the need for specialist venue and event management software. The initial product, Events Perfect (EP), was an on-premise solution designed by industry professionals, based on best practice standards, to support venue and event managers at every stage of the booking and event management process.
In 2007, EP was retired to make way for a completely new cloud-based application that would enhance the functionality already available in the on-premise platform. With more than ten years of experience working with our customers, Priava was designed to streamline all of the primary tasks that venue and event managers complete every day. Furthermore, the decision to host the application in the cloud sought to address the increasing demand from users to access the software remotely and via tablets and other mobile devices.
Following its official launch in 2011 in Sydney and London, Priava has evolved into an enterprise-grade software for world-class venues meeting the complex needs of Convention Centres, Arenas, Stadiums, Performing Arts Centres and other unique event spaces across the globe.
In 2019 Whiteoak acquired a majority ownership in Priava, partnering with the management team led by Chairman James Pegum, to accelerate the company’s global growth. Priava has since secured several large accounts with tier one customers and secured partnerships with world-class technology vendors. The company continues to innovate its customer offering and is expanding in all key markets across North America, EU, UK and Asia Pacific.
Meet our leadership team
Our leadership includes some of the most inventive and experienced executives in the venue, event and technology industry.
Tom was appointed as Global CEO of Priava in August 2021. A former Fighter Pilot, management consultant and entrepreneur, Tom has spent the last ten years of his career as a senior commercial and transformation executive, specialising in complex B2B sales & strategic account management, commercial transformation and global sales leadership, primarily in GE’s Aviation and Additive (3D metal printing) businesses. He is passionate about building great teams and delivering exceptional customer outcomes. Tom has a BSc from the UNSW and an MBA from AGSM.
Chairman Priava Board
James joined Priava in 2007 as the General Manager for the Asia-Pacific region and later became CEO. During his time as CEO, James was responsible for the launch of two global offices, and also led the company’s commercial and technical transition from on-premise to an entirely cloud-based application. James has a Diploma in International Sports Management from the University of Lausanne & International Olympic Committee and was previously a Visiting Scholar in the Faculty of Medicine at the University of Sydney.
Richard has top-tier investing experience across public and private equity opportunities. Prior to founding Whiteoak in 2016, he was a senior member of the investment team at Allan Gray, a leading Australian equities manager with over $5bn under management. Richard holds a Bachelor of Medicine, Bachelor of Surgery from the University of Wales and an MBA with High Distinction from the University of Oxford. He is a Graduate of the Australian Institute of Company Directors.
Greg has deep experience in building, advising and transforming businesses globally. Greg was previously a Senior Management Consultant with McKinsey & Company and Accenture, serving clients in Australia, the US, the UK, Japan and South Africa. Greg holds an AB in Economics from Stanford University and an MBA from INSEAD. He is a Member of the Australian Institute of Company Directors.
With offices in Sydney, New York, London and Christchurch, we offer local customer service and support to our clients.