• Venue and event management in the cloud

Charities, societies and other third sector organisations are choosing cloud based software from Priava to maximise income from hosting events

London, 28 November 2017 – Priava, the leading cloud-based venue management software company, has announced that more and more charitable organisations, societies and associations are turning to its technology to help them stage community events and maximise incomes from the hiring out of their spaces and venues.

Head of EMEA Sales at Priava, Mike Jeanes commented, “Whilst the primary purpose of not-for-profit organisations such as charities, societies, trusts and associations is to serve its members or specific communities, a big part of what they do is in the hosting and running of a wide range of events.

Not only do they manage community-focused events, they are also realising the income revenue potential of hiring out their venues and spaces for commercial or private events.

By implementing technology such as Priava, third sector organisations can maximise monies raised through securing more events bookings as well as benefit from other time-saving efficiencies that our software can provide in managing events.

These additional revenues can then be invested back into providing more benefits to the community, whether it’s staging music festivals through to providing support to underprivileged people in the shape of housing projects.”

Some of the charities, societies and associations that are already taking advantage of Priava include Cambridge Live Trust, Poplar Harca, The South of England Agricultural Society, East of England Agricultural Society in the UK and Our Big Kitchen in Sydney, Australia.

Cambridge Live Trust 

Cambridge Live Trust is a charity set up to act as a catalyst for inspiring cultural experiences that everyone can be part of.  Its vision is for all Cambridge lives to be enriched by creative experiences. The trust currently reaches over 300,000 people each year who engage in its activities such as Cambridge Corn Exchange arts venue, The Guildhall public venue, Cambridge Folk Festival, Cambridge City Events and The e-Luminate Cambridge Festival

Poplar Harca: Spotlight

Poplar Harca is an award winning Housing Association in East London, helping to create a place where people, communities and businesses grow and thrive. Part of Poplar Harca, Spotlight provides an inclusive, safe and welcoming service for young people. Its wide ranging programme for young people aged 11 – 19 is delivered with leading partners from the creative industries. As a registered charity, Poplar Harca supports the local community through housing, events and other initiatives.

The South of England Agricultural Society 

The South of England Event Centre is the home of the South of England Agricultural Society, a registered charity which exists to promote agriculture and allied industries and to advance education in agriculture, animal husbandry, horticulture and forestry. The Society organises four major annual events including the Spring Garden & Leisure Show, South of England Show, Autumn Show & Game Fair and Winter Fair which attract over 110,000 visitors per annum. All profits from hire of the South of England Event Centre are donated to the Society to help fund the Society’s charitable projects.

East of England Agricultural Society (East of England Arena & Events Centre)

Revenue generated from the event facilities helps fund the East of England Agricultural Society, a registered charity that owns the East Of England Arena and Events Centre. The Society uses funds raised to support the agricultural community across the region, including educating future generations on the importance of farming, food production, and the countryside.


Our Big Kitchen

Our Big Kitchen (OBK) is a community run, non-denominational, industrial kitchen where meals are prepared for distribution to needy people across Sydney. As a registered charity, OBK is Kosher and Halal certified, and HACCP approved. OBK offers a place for people to come together and cook for a good cause. Providing approximately 70,000 meals a year to feed the homeless, victims of domestic violence and families in crisis, OBK also generates funds from hosting corporate team building, school programmes, custom events as well as hiring out of its kitchen facilities.

The Key benefits that Priava delivers to charities, societies, associations and trusts

  • Save time and generate more income from commercial and private venue hire – by capturing enquiries and bookings online, time spent on administration is reduced and venue occupancy is increased, maximising the revenue generated by events and venue bookings;
  • Streamlined reporting leads to better accountability – clear, detailed reports can be produced at the click of a button to determine all monies raised by events and venue bookings. These can be used to demonstrate to trustees and other stakeholders the value and payback of investing in modern software to create much needed funding;
  • Reduced IT infrastructure and support costs – By using cloud-based software, money that would previously have been invested into servers and IT support costs can be reinvested back into the organisation for the benefit of the community/members;
  • Pick and choose the parts of the IT system that are relevant – With Priava users can choose which modules to subscribe to, based on the specific needs of the organisation, so there is no need to pay for software that is not required;
  • Less training required  – Ease of use means minimal training is required thus reducing on-going costs when new team members come aboard.

About Priava’s Technology

Priava is a cloud-based and centralised event management & booking system aimed at venues of all sizes – from meeting rooms through to large stadia. With its familiar and easy-to-use web interface, the software requires minimal training, yet its powerful functionality provides all the complexities involved with multi-venue availability, including event logistics, CRM, sales & marketing, catering, business intelligence, equipment and resource requirements. Unlike other systems, all Priava customers are always on the same version of the software, so venues can always access the latest features and enjoy the benefits of being part of a global community of users.


Offered in the cloud as a service, Priava enables venue managers to arrange and plan future venue availability and review both customer history and ongoing operational trends in real time. The results are to boost the customer experience whilst maximising the venue’s overall efficiency, number of bookings and revenues.

Key modules that form part of Priava’s software include; an easy-to-use CRM system that allows users to add & edit contact, organisation and opportunity records with ease, Events & Bookings which combines the ability to access a sophisticated venue chart together with the ability to find, add & edit event bookings, Online Calendar & Enquiries which has been developed to boost efficiency for organisations that manage venues that need to be booked on a self-service basis such as internal meeting rooms or external facilities that are in high demand (e.g. sporting facilities, community halls etc.) Catering & Inventory allow users to attach food, beverages, resources and equipment to quotes and event bookings with advanced reporting on profits and losses as well as the ability to link to accounting packages, Advanced Permissions which enables administrators to control the information that users have access to, and Priava’s REST API which allows Priava to sync information with 3rd party systems.

Cloud software is being rapidly adopted by the venue and event management industry who demand fast, reliable and secure access to key information, at any time and from anywhere.

With minimal training, the Priava cloud platform enables venue managers to work on multiple events at the same time, rapidly locate any event, contact or account record, manage calendars, and review confirmed events. Using the standards-based REST API, Priava’s system can also be easily and quickly integrated with other complementary third party systems such as accounts or marketing.

About Priava

Headquartered in Sydney, Australia, Priava is the World’s leading cloud-based venue management software company that specialises in delivering venue and event management solutions using the SaaS (Software-as-a-Service) business model to a wide portfolio of niche markets in the venue and events sector. With additional presence in London, New York and Christchurch, the company supports a diverse range of venues across the globe from single venues through to 100+ multi-site operations.
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