• Venue and event management in the cloud

Melbourne venues rely on cloud technology to maximise events business

Melbourne, 25th July 2017 – Priava, the leading cloud-based venue management software company, has announced a growing number of Melbourne based venues are choosing its technology to help facilitate the running of events. Atlantic Group and Melbourne Luna Park have both chosen Priava to manage their events and venue bookings and Museum Victoria has implemented its cloud offering, following a 17 year long partnership with the vendor.

Award-winning venue, Atlantic Group uses Priava to support growth

Atlantic Group is an award-winning venue, catering, event management and hospitality group based in Melbourne, with an extensive portfolio of venues spanning across the city. The Group was looking for a venue management solution that would allow its extensive venue portfolio to continue to grow, whilst being flexible enough to support their external catering operations and key offsite events such as the Formula One Australian Grand Prix & Melbourne Cup Carnival.

Hatem Saleh, CEO of Atlantic Group commented “We did an extensive search for the most suitable venue and catering management software in the market and after 18 months we chose to partner with Priava.  We felt they were committed to working together to customise and tailor the software to suit the needs of a hybrid group with a combination of assets. We trusted the partnership, management and their dedication to the on-going development of their product”

“We are delighted to have Atlantic Group choose Priava as the ERP system to support such a dynamic business” says James Pegum CEO of Priava.

Head of Sales at Priava, Australia & Asia, Mikaela Strickland explains, “Offsite events present a unique set of challenges; however, it was imperative that the chosen solution supported all aspects of the business. Priava was selected not only because the system is scalable to support future growth, but also because our Advanced Permissions module enables the different departments and venues throughout Atlantic Group’s operation to work independently whilst all having access to the same system.”

Luna Park switch to Priava to manage venues and events with ease

With more than five different event spaces spanning across the theme park, Melbourne Luna Park is an iconic event destination. Mikaela explains why they selected Priava, “With multiple venues all located within the one precinct, Melbourne Luna Park were looking for solution to manage the events side of their business as their existing solution was inefficient, outdated and frustrating for their users. Priava addressed all these challenges and could be implemented quickly and easily to reduce downtime. One of the key benefits of a cloud-based system is that it is so easy to setup and begin using, because there’s nothing to install.”

Museums Victoria moves to the cloud

“Having used Priava’s legacy product, Events Perfect for nearly 17 years, Museum Victoria already knew that the company’s commitment to customer care and support was unrivalled. With the new cloud-based system offering an enhanced version of the same core functionality that they were already using, together with a number of impressive add-on modules and a reduced need for IT resources, the decision to migrate was an easy one.” says Mikaela.

She adds, “For many of our Events Perfect clients, the decision to move to the cloud is a welcome one as it eliminates the need for onsite servers and in turn greatly reduces the cost of internal IT support and maintenance for our clients. Furthermore, all system updated are deployed for all users instantaneously, which means that they always have access to the latest version of the software.”

Venues can “quickly customize packages and quotations at the click of a button”

Priava supports venue and event management teams by automating time-consuming tasks to increase efficiency and streamlining the whole process of booking venues and planning events.

With access to real-time information concerning venue availability and event details, Priava helps venue management teams to provide a higher level of customer service by empowering them so that they can respond to customer enquiries and accept new bookings quickly and easily.

Furthermore, by capturing enquiries online using its online calendar and web form, staff can spend less time doing basic administrative tasks such a manual data entry. Instead, they can spend more time with their customers working out what they are hoping to achieve at their events, which means that they can provide better service on the day.

Mikaela adds, “Priava works with users, not against them, by giving them the tools they need to add details and make changes to events and bookings on the go. This means that they can quickly customize packages and quotations at the click of a button, which can all be adapted to suit their business and brand.”

About Atlantic Group

Atlantic Group is an award-winning venue, catering, event management and hospitality group based in Melbourne, Australia. With an extensive range of venues, bars, restaurants and eatery options as well as their dedicated external catering arm, Tommy Collins, Atlantic cater for a diverse range of weddings and events and are the preferred caterer for the Formula 1® Australian Grand Prix and Melbourne Cup Carnival.

About Melbourne Luna Park

Melbourne Luna Park is an iconic theme park located on the famous Port Phillip Bay. With more than five event venues available within the precinct, Melbourne Luna Park cater for a wide range of events including but not limited to gala dinners, family fun days, concerts, weddings, conferences and more.

About Museums Victoria

Australia’s largest public museum organisation, Museums Victoria operates three major state-owned museums including Melbourne Museum, Immigration Museum and Scienceworks as well as Bunjilaka, Melbourne Planetarium, Royal Exhibition Building and Imax Melbourne. Museum Victoria host a wide-range of events including; dinners and cocktail parties, exhibitions, family days, filming and photography, meetings and conferences, weddings and more.

About Priava’s Technology

Priava is a cloud-based and centralised event management & booking system aimed at venues of all sizes – from meeting rooms through to large stadia. With its familiar and easy-to-use web interface, the software requires minimal training, yet its powerful functionality provides all the complexities involved with multi-venue availability, including event logistics, CRM, sales & marketing, catering, business intelligence, equipment and resource requirements. Unlike other systems, all Priava customers are always on the same version of the software, so venues can always access the latest features and enjoy the benefits of being part of a global community of users.


Offered in the cloud as a service, Priava enables venue managers to arrange and plan future venue availability and review both customer history and ongoing operational trends in real time. The results are to boost the customer experience whilst maximising the venue’s overall efficiency, number of bookings and revenues.

Key modules that form part of Priava’s software include; an easy-to-use CRM system that allows users to add & edit contact, organisation and opportunity records with ease, Events & Bookings which combines the ability to access a sophisticated venue chart together with the ability to find, add & edit event bookings, Online Calendar & Enquiries which has been developed to boost efficiency for organisations that manage venues that need to be booked on a self-service basis such as internal meeting rooms or external facilities that are in high demand (e.g. sporting facilities, community halls etc.) Catering & Inventory allow users to attach food, beverages, resources and equipment to quotes and event bookings with advanced reporting on profits and losses as well as the ability to link to accounting packages, Advanced Permissions which enables administrators to control the information that users have access to, and Priava’s REST API which allows Priava to sync information with 3rd party systems.

Cloud software is being rapidly adopted by the venue and event management industry who demand fast, reliable and secure access to key information, at any time and from anywhere.

With minimal training, the Priava cloud platform enables venue managers to work on multiple events at the same time, rapidly locate any event, contact or account record, manage calendars, and review confirmed events. Using the standards-based REST API, Priava’s system can also be easily and quickly integrated with other complementary third party systems such as accounts or marketing.

About Priava

Headquartered in Sydney, Australia, Priava is the World’s leading cloud-based venue management software company that specialises in delivering venue and event management solutions using the SaaS (Software-as-a-Service) business model to a wide portfolio of niche markets in the venue and events sector. With additional presence in London, New York and Christchurch, the company supports a diverse range of venues across the globe from single venues through to 100+ multi-site operations.

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