• Venue and event management in the cloud

Priava champions the growth of the venue and events industry in Asia Pacific


Sydney, 12th December 2016 – Priava, the leading cloud-based venue management software company, has shown its support for the growth and development of the venue and events industry in Asia Pacific, by becoming the principal sponsor of the Venue Managers Association’s annual congress for the next two years.

The VMA represents the largest venue industry congress in the Asia-Pacific region and brings together over 300 high-profile venue managers and professionals to share ideas and experiences, discuss key factors affecting the industry and network with their peers.

CEO Steve Romer commented on Priava’s on-going support for the organisation, “Priava has been a committed member of the organisation for the past 8 years and we are delighted to have them on board as the principal sponsor. Their investment and dedication in providing effective software solutions to the event and venue management industry, means that Priava has an acute understanding of our members, how their businesses operate and what tools they need to support them now and in future. With Priava’s generous support we will be able to successfully deliver an exciting and thought-provoking program for congress delegates during 2017 and 2018.”

Priava’s CEO, James Pegum commented on Priava’s decision to become a principal sponsor of VMA, “At Priava, we passionate about empowering venue management professionals with the information, skills and tools that they need to succeed in their roles, so we felt that it was only natural to join forces with VMA and act as the primary sponsor of the congress. Through the feedback and knowledge and we have acquired via our own community of thousands of venue managers across the region we hope to support VMA to deliver a program full of ground-breaking and innovative ideas and topics to help attendees to further their professional development and fuel the on-going growth of an industry that continues to prosper and flourish.”

About VMA

The Venue Management Association is the primary industry body for venue management professionals in Australia, New Zealand and South East Asia with over 700 members from diverse venue sectors including stadiums, arenas, conference and exhibition centres, performing arts spaces, race tracks & show grounds. The organisation is dedicated to the growth and success of the venue management industry through professional development, education and collective sharing through networking, drawing from the very best talent in the venue industry to provide members with the opportunity to expand their thinking, upgrade their skills, stay on top of industry trends and plans and learn from their peers.

About Priava’s Technology

Priava is a cloud-based and centralised event management & booking system aimed at venues of all sizes – from meeting rooms through to large stadia. With its familiar and easy-to-use web interface, the software requires minimal training, yet its powerful functionality provides all the complexities involved with multi-venue availability, including event logistics, CRM, sales & marketing, catering, business intelligence, equipment and resource requirements. Unlike other systems, all Priava customers are always on the same version of the software, so venues can always access the latest features and enjoy the benefits of being part of a global community of users.

priava-featuresOffered in the cloud as a service, Priava enables venue managers to arrange and plan future venue availability and review both customer history and ongoing operational trends in real time. The results are to boost the customer experience whilst maximising the venue’s overall efficiency, number of bookings and revenues.

Key modules that form part of Priava’s software include; an easy-to-use CRM system that allows users to add & edit contact, organisation and opportunity records with ease, Events & Bookings which combines the ability to access a sophisticated venue chart together with the ability to find, add & edit event bookings, Online Calendar & Enquiries which has been developed to boost efficiency for organisations that manage venues that need to be booked on a self-service basis such as internal meeting rooms or external facilities that are in high demand (e.g. sporting facilities, community halls etc.) Catering & Inventory allow users to attach food, beverages, resources and equipment to quotes and event bookings with advanced reporting on profits and losses as well as the ability to link to accounting packages, Advanced Permissions which enables administrators to control the information that users have access to, and Priava’s REST API which allows Priava to sync information with 3rd party systems.

Cloud software is being rapidly adopted by the venue and event management industry who demand fast, reliable and secure access to key information, at any time and from anywhere.

With minimal training, the Priava cloud platform enables venue managers to work on multiple events at the same time, rapidly locate any event, contact or account record, manage calendars, and review confirmed events. Using the standards-based REST API, Priava’s system can also be easily and quickly integrated with other complementary third party systems such as accounts or marketing.

About Priava

Headquartered in Sydney, Australia, Priava is the World’s leading cloud-based venue management software company that specialises in delivering venue and event management solutions using the SaaS (Software-as-a-Service) business model to a wide portfolio of niche markets in the venue and events sector. With additional presence in London, New York and Christchurch, the company supports a diverse range of venues across the globe from single venues through to 100+ multi-site operations.