• Venue and event management in the cloud

Museums and cultural institutions across the World are supplementing ticket sales with new revenue streams says Priava

Investment in cloud technology helps prestigious cultural centres to hire out spaces for meetings and events

New York, London, 26th October 2017 – According to Priava, the leading cloud-based venue management software company, museums, galleries and other cultural centres around the globe are looking beyond their general admission sales and ticketed exhibitions to boost their overall incomes, by taking advantage of their impressive facilities to host meetings and events.

Head of Sales for EMEA at Priava, Michael Jeanes commented, “The physical buildings that house some of the world’s greatest art collections and exhibits are also incredibly impressive in their own right and are perfect venues for hosting meetings and events. With increasing pressure on funding and indeed with some cultural institutions offering free admittance, it is becoming more common for museums and galleries to seriously explore the opportunities of hiring out their spaces.”

Events and educational tours can be managed centrally

In turn, the introduction of cloud-based technology that can be accessed from any location is helping in-house events coordinators to more efficiently run a busy events calendar throughout the year as well as being used for booking and managing educational tours. As a centralised system that can be accessed by the whole organisations cloud-based venue management software offers significant time-savings in day to day administration and management of bookings and is capable of supporting the delivery of a high volume of lucrative functions and tours.


Michael Jeanes adds, “The number and type of functions that cultural organisations are hosting is really expanding with hundreds of events being held every year from weddings and conventions through to parties, dinners and business meetings. The appeal of such venues is that they can offer something a bit different and out of the ordinary which is ideal for those that want to  enjoy an event in a unique setting.”

Hosting meetings or events is an obvious way of creating additional monies from existing facilities that can be re-invested to fund new collections, artefacts or refurbishments.

Some of the World’s most iconic museums, galleries and cultural centres who are using technology from Priava to maximise the return from hosting events include:



US & Canada

How museums, galleries and cultural centres benefit from deploying cloud-based technology to manage events

Some of the key reasons why cultural organisations are investing in technology to help book and run events are:

  • Saves administrative time so time can be re-focused on event sales
  • Better tracking of space and availability leading to greater occupancy and revenues throughout the year
  • In built-CRM and marketing tools encourages repeat bookings year on year
  • Centralised on-line system means staff can work anywhere e.g. on-site or at home
  • Boosts staff motivation and morale as system reduces mundane activities such as inputting of data
  • Supports cultural institutions’ growing demand for hospitality
  • Intelligent reporting reveals trends that help future planning, focus and investment
  • Ability to support additional revenues from supplier commissions e.g. outside caterers etc.
  • Enables up-selling packages
  • Reduced IT costs as all software updates and maintenance are managed by the provider
  • Customise event packages to include venue hire, catering items and tickets to exhibitions etc.


About Priava’s Technology

Priava is a cloud-based and centralised event management & booking system aimed at venues of all sizes – from meeting rooms through to large stadia. With its familiar and easy-to-use web interface, the software requires minimal training, yet its powerful functionality provides all the complexities involved with multi-venue availability, including event logistics, CRM, sales & marketing, catering, business intelligence, equipment and resource requirements. Unlike other systems, all Priava customers are always on the same version of the software, so venues can always access the latest features and enjoy the benefits of being part of a global community of users.


Offered in the cloud as a service, Priava enables venue managers to arrange and plan future venue availability and review both customer history and ongoing operational trends in real time. The results are to boost the customer experience whilst maximising the venue’s overall efficiency, number of bookings and revenues.

Key modules that form part of Priava’s software include; an easy-to-use CRM system that allows users to add & edit contact, organisation and opportunity records with ease, Events & Bookings which combines the ability to access a sophisticated venue chart together with the ability to find, add & edit event bookings, Online Calendar & Enquiries which has been developed to boost efficiency for organisations that manage venues that need to be booked on a self-service basis such as internal meeting rooms or external facilities that are in high demand (e.g. sporting facilities, community halls etc.) Catering & Inventory allow users to attach food, beverages, resources and equipment to quotes and event bookings with advanced reporting on profits and losses as well as the ability to link to accounting packages, Advanced Permissions which enables administrators to control the information that users have access to, and Priava’s REST API which allows Priava to sync information with 3rd party systems.

Cloud software is being rapidly adopted by the venue and event management industry who demand fast, reliable and secure access to key information, at any time and from anywhere.

With minimal training, the Priava cloud platform enables venue managers to work on multiple events at the same time, rapidly locate any event, contact or account record, manage calendars, and review confirmed events. Using the standards-based REST API, Priava’s system can also be easily and quickly integrated with other complementary third party systems such as accounts or marketing.

About Priava

Headquartered in Sydney, Australia, Priava is the World’s leading cloud-based venue management software company that specialises in delivering venue and event management solutions using the SaaS (Software-as-a-Service) business model to a wide portfolio of niche markets in the venue and events sector. With additional presence in London, New York and Christchurch, the company supports a diverse range of venues across the globe from single venues through to 100+ multi-site operations.

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