• Venue and event management in the cloud

Stadiums and Arenas invest in cloud technology to maximise returns from hosting events

London, 5th October 2016 – Priava, the leading cloud-based venue management software company, has announced that a growing number of stadiums, sports venues, and arenas are investing in its technology to more efficiently manage match day and non-match day hospitality, concerts and special events to maximise the income they can earn from hosting them.

In the last 12 months Priava’s cloud-based system – which covers event booking, venue management, inventory, CRM, task management, file storage, sales management, online enquiries, and catering modules – has been adopted by a number of large stadiums and arenas including:

CEO at Priava, James Pegum commented, “From catering in corporate boxes and
suites, to arranging media conferences and coordinating large-scale celebrations, Priava streamlines the process of booking and managing events in order to increase efficiency and maximise profitability for our clients. Having worked with a range of stadiums and arenas across the globe, we understand what it takes to effectively manage all types of match-day and non-match day hospitality and have designed Priava to accommodate these diverse requirements.”

As stadiums and arenas are large, multi-venue spaces and run many diverse events requiring the coordination of different departments, they face many of the same challenges in maximising venue bookings and events revenue:

  • Potential loss of opportunities as difficult to keep up with the volume of enquiries received each day, allocate these to the right venue owners, and check availability in real-time.
  • Do not have the tools to produce holistic reports to demonstrate the profitability of match-days/special events because the existing system doesn’t link event bookings together across different venues or departments.
  • Waste time and lose money because the event and venue management software, accounting packages and ticketing systems don’t to talk to one another, which means instead having to constantly re-input the same data across multiple systems, and potentially missing sales opportunities.

Beginning with capturing the initial enquiry, through to producing events sheets for staff briefings, setting up the venue on the day of the event and producing post-event reports to measure your success, Priava has developed specific modules that are intuitive and easy-to-use in order to support event organisers and venue managers at every stage of the event management process.

How Priava works for stadiums and arenas

Priava allows stadiums and arenas to manage all different types of events in and around match days and special events. Below are some of the benefits Priava users have experienced using its cloud-based system:

  • Flexibility to customise packages for general sale as well as exclusive options for match days and special events including venue hire, catering charges,audio-visual, equipment, tickets, merchandise etc.;
  • Record financial and general ledger codes against all commercial items to
    ensure these can be linked back to account packages via a financial export;
  • Produce speedy and accurate reports in order to disseminate information quickly across all departments;
  • Tailor report templates to be relevant for different teams including events,
    hospitality, senior management, security, cleaning staff, external suppliers and consolidate sales reports for corporate box bookings etc.;
  • Secure additional revenue streams from facilities such as executive boxes and suites, lounges and restaurants – on match days, during special events and also at other times of the year;
  • Priava’s ‘Advanced Permissions’ provides controlled user access to different events and information, allowing stadia to use the system across multiple locations and venues.


About Priava Technology

Priava is a cloud-based and centralised event management & booking system aimed at venues of all sizes – from meeting rooms through to large stadia. With its familiar and easy-to-use web interface, the software requires minimal training, yet its powerful functionality provides all the complexities involved with multi-venue availability, including event logistics, CRM, sales & marketing, catering, business intelligence, equipment and resource requirements. Unlike other systems, all Priava customers are always on the same version of the software, so venues can always access the latest features and enjoy the benefits of being part of a global community of users.

priava-featuresOffered in the cloud as a service, Priava enables venue managers to arrange and plan future venue availability and review both customer history and ongoing operational trends in real time. The results are to boost the customer experience whilst maximising the venue’s overall efficiency, number of bookings and revenues.

Key modules that form part of Priava’s software include; an easy-to-use CRM system that allows users to add & edit contact, organisation and opportunity records with ease, Events & Bookings which combines the ability to access a sophisticated venue chart together with the ability to find, add & edit event bookings, Online Calendar & Enquiries which has been developed to boost efficiency for organisations that manage venues that need to be booked on a self-service basis such as internal meeting rooms or external facilities that are in high demand (e.g. sporting facilities, community halls etc.) Catering & Inventory allow users to attach food, beverages, resources and equipment to quotes and event bookings with advanced reporting on profits and losses as well as the ability to link to accounting packages, Advanced Permissions which enables administrators to control the information that users have access to, and Priava’s REST API which allows Priava to sync information with 3rd party systems.

Cloud software is being rapidly adopted by the venue and event management industry who demand fast, reliable and secure access to key information, at any time and from anywhere.

With minimal training, the Priava cloud platform enables venue managers to work on multiple events at the same time, rapidly locate any event, contact or account record, manage calendars, and review confirmed events. Using the standards-based REST API, Priava’s system can also be easily and quickly integrated with other complementary third-party systems such as accounts or marketing.

About Priava

Headquartered in Sydney, Australia, Priava is the World’s leading cloud-based venue management software company that specialises in delivering venue and event management solutions using the SaaS (Software-as-a-Service) business model to a wide portfolio of niche markets in the venue and events sector. With additional presence in London, New York and Christchurch, the company supports a diverse range of venues across the globe from single venues through to 100+ multi-site operations.
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