Introduction

Key Challenge

To support this strategy, Sodexo required an end-to-end technology partner. In particular, they needed a system that could address the specific needs of Hampden Park, including requirements for an online ticketing site for hospitality packages and online bookings for event spaces. Separate from Hampden Park, Sodexo needed a scalable solution that could help them support the other stadiums they manage across the globe. They also needed a venue and event management solution that could integrate with the other systems they use across their organisation, including financial packages (SAP) and their global CRM (Salesforce).

Amanda Brown
The Solution

The Results
Single digital ticket replace two paper tickets
Online ticketing site provides opportunities for upsell and CRM encourages repeat business
New online booking site allows staff, stakeholders and customers to create self-service room bookings for events, meetings etc.
Venue bookings data has been integrated with external venue search agencies to ensure live and accurate availability and maximise venue occupancy
Priava advanced reporting capabilities allow the stadium to gain instant access to key business metrics
Priava advanced reporting capabilities allow the stadium to gain instant access to key business metrics
Mobile access to the venue management software allows venue staff to check availability, capture enquiries and manage upcoming events while working remotely or on the go
Summary
- Digital tickets replace physical/printed tickets;
- Improved customer ticket purchase journey means more opportunities for upsell;
- CRM captures critical contact data which translates into marketing opportunities to encourage repeat business;
- Increased efficiency and reduced administration by capturing venue bookings online;
- Maximise venue occupancy by integrating with venue search agencies;
- Advanced reporting capabilities provide in-depth analysis into business performance at a glance;
- Native mobile application allows staff to work on the go.
Get in touch if you’d like to learn more about how you can introduce live availability and instant bookings at your venue using Priava.