An enterprise-grade venue & event management solution
Central Hall Westminster upgrades to cloud-based venue management to support 53% growth rate

Introduction

Built in 1912 Central Hall Westminster is the largest central London conference & events centre providing a remarkable range of flexible event spaces. A Grade II listed building; it is located opposite Westminster Abbey and next to the Houses of Parliament and Big Ben.

With its iconic dome and lovely original features Central Hall Westminster boasts an enviable location and an impressive client list including well-known politicians, TV shows, film productions, concerts and exhibitions.

The elegant theatre entrance, marble flooring, spacious foyer areas and Grand Staircase wonderfully complement the 22-room portfolio. All spaces enjoy large windows with natural daylight, high ceilings, blackout facilities, state-of-the-art technology and accessibility for all.

From intimate meeting rooms for five delegates, to 1400m2 of conference and exhibition space for up to 1,000 guests, Central Hall Westminster offers a flexible and diverse portfolio of rooms, including the 2,160-person capacity Great Hall auditorium and Europe’s largest self-supporting domed ceiling, creating a uniquely intimate atmosphere for the perfect event. This unique and historic venue has also been shortlisted as a finalist in the 2014 M & IT Industry Awards for ‘Best UK Conference Centre’.

Key Challenges – Needed a more modern, flexible and centralised venue management system

As an existing user of the Events Perfect (EP) venue and event management system, Managing Director at Central Hall Westminster, Paul Southern explains why they felt it was time to upgrade, “Over two years ago we realised that the Events Perfect solution would need replacing. As a venue we were experiencing a significant uplift in business that has continued – in our last financial year alone we saw a 53% jump in revenues. At the time, the feedback from staff was that they would prefer to work with a more modern system – it was also difficult to train new members of the team because the EP solution was so convoluted.

From a managerial perspective I was also looking for more comprehensive and meaningful reporting – something that just wasn’t possible with the old solution. It was certainly time for a change, so it was timely when we heard that Priava had developed a new cloud-based venue management solution. We also wanted to have a single system that would ensure that all relevant departments involved in events could have access to the information they needed, rather than each running their own separate systems.”

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