Introduction
The Honourable Society of Gray’s Inn is one of London’s hidden treasures. It was founded over six hundred years ago, and offers an oasis of calm steeped in centuries of tradition. Gray’s Inn is situated on High Holborn, at the City End, the nearest tube station is Chancery Lane on the Central Line or Holborn is a short walk.
As one of the four Inns of Court, it has a rich and colourful history in maintaining the independence, quality and integrity of the Bar and the Judiciary. Today, Gray’s Inn offers the finest facilities and most impressive corporate conference and private function services in a magnificent and welcoming setting. This prestigious and exquisite venue is available for a wide variety of corporate and private events. The Inn has 8 spaces from The Hall, to the Large Pension Room, to 5 acres of secluded gardens “The Walks.”
Key Challenge – Moving from paper-based event management to improve efficiency & reporting
Sales and Marketing Manager at Gray’s Inn, Catherine Ortmayer explains, “In the past we were using a colour-coded paper-based system combined with applications such as Word, Outlook and Excel. Although this worked, it was far from super-efficient and involved a high duplication of effort and time-consuming activities such as inputting of data into different systems. We also wanted to create more in-depth management reports that would help us better understand areas such as occupancy and conversion rates, which in turn would contribute to a more strategic plan for marketing in the future.”
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