Introduction

National Museums Liverpool Trading Ltd is a wholly owned subsidiary of National Museums Liverpool and boasts a range of venues, each housing nationally and internationally important collections of stunning art and beautiful artefacts, right in the heart of Liverpool.

The museum’s spaces including World Museum, the Museum of Liverpool, Merseyside Maritime Museum, Sudley House, Walker Art Gallery, International Slavery Museum and Lady Lever Art Gallery will host events for up to 1000 guests, ranging from private dining, receptions, conferences, exhibitions, weddings, filming and meetings. Also available are three lecture theatres all with integrated audio/visual technology and complimentary Wi-Fi.  The conference and events team has expertly operated its events business for 21 years and excel at adapting the organisation’s facilities and services to meet and exceed clients’ expectations. All profits from hospitality and events are returned to National Museums Liverpool to support its work.

Key Challenge – Excel-based venue management not sustainable to support growth in volume of events

Head of Events at National Museums Liverpool, Katie Roberts explains, “Over the last few years we have seen a significant rise, approximately 110%, in our commercial hire bookings and we knew that moving forward if we wanted to grow our overall income from event offerings, then the Excel-based system we were using just wouldn’t be conducive. Using this approach was time-consuming, prone to errors, nothing was really linked and it was difficult to run any sorts of reports. Obviously any way in which we can maximise income for the museums and galleries is paramount. We knew we needed to embrace innovation to stay ahead of the curve and that any solution had to be sustainable in the current climate.”

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