Introduction

Key Challenge

Whilst the core business of the NSBRC is the permanent exhibition, the company is very keen to develop other streams of revenue from the facility. Alongside its 200 plus permanent exhibitors the organisation also offers local and national businesses access to first-class meeting, workshop and training facilities at the same location. General Manager at NSBRC David Murphy explains, “We have five rooms available that we can offer to businesses for external meetings and conferences. They range from small rooms that can accommodate 5-10 people to a lecture theatre and a large seminar room that can hold up to 200 delegates. We believe our location at junction 16 of the M4 with plenty of on-site parking can offer companies a convenient, exciting alternative venue for off-site meetings and seminars.” He continues, “We were very keen to develop this business and so we needed a booking system that could match this ambition.“
Conferencing Manager at NSBRC, Eloise Primus, who is also responsible for sales added, “Our incumbent system was slow, cumbersome to use and took a long time to administer.” David agreed, “We recognised that our current system was not up to the job. We needed a system that would allow us to concentrate on sales rather than admin, so it was essential that the new solution was simple to use, be accessible from any location and would integrate with our existing IT environment. We also wanted it to enable essential activities such as room set-up, catering, and let front-of-house be devolved to the relevant department. Most importantly the new solution had to present our business as professional and efficient, and support our ‘5 simple promises’ proposition to clients and prospects.”

David Murphy
General Manager
National Self-Build and Renovation Centre (NSBRC)
Reaching for the cloud

Transferring to Priava Cloud
The Results
A 37% increase in sales in just 3 months
Supporting high quality services for clients
She continues, “In the past we used a paper- based system for this activity and often it created complete chaos, but now everyone understands their responsibilities and therefore we can be confident our bookings are delivered as promised. “
Effective account and pipeline building and management
Sophisticated, yet simple to customise reporting – “a pleasant surprise”
Summary
• Increased sales of 37% in three months compared with the same period last year
• Full ROI in just a few months
• Dramatically reduced administration time
• Tracking of quotes and follow-up on more business opportunities
• Elimination of double-bookings and the ‘error-prone’ paper-based diary system
• Speeds up invoicing
• A more efficient ‘paperless’ operation
• CRM system used to support marketing campaigns
• Better able to deliver on customer ‘promises’
• Management reporting provides better business intelligence for account management and pipeline building activities
• Can devolve tasks to other departments and provide a supporting ‘audit trail’
Final comment from David
Future
Currently NSBRC offers a small number of courses in self-build and renovation, however according to David this is an area that the company would like to expand. He explains, “This is a significant additional revenue stream for our business and we expect the Priava solution to play an important part in developing this opportunity”.
Get in touch if you’d like to learn more about how you can introduce live availability and instant bookings at your venue using Priava.