Established for over eight years and occupying a 67,000 sq. ft. facility on the outskirts of Swindon, the NSBRC is UK’s only permanent venue for independent building advice and support. The NSBRC’s mission is to become a Centre of Excellence, facilitating the growth of the residential construction industry; improving the way the UK build houses and upgrading the current housing stock for the good of all. The company has developed a unique resource for consumers, industry, professionals, construction students, the media and trades people alike.
Key Challenge – The NSBRC wanted to increase the number of conference bookings, spend less time on venue administration, and automatically devolve venue activities to the relevant departments.
Whilst the core business of the NSBRC is the permanent exhibition, the company is very keen to develop other streams of revenue from the facility. Alongside its 200 plus permanent exhibitors the organisation also offers local and national businesses access to first-class meeting, workshop and training facilities at the same location.
General Manager at NSBRC David Murphy explains, “We have five rooms available that we can offer to businesses for external meetings and conferences. They range from small rooms that can accommodate 5-10 people to a lecture theatre and a large seminar room that can hold up to 200 delegates. We believe our location at junction 16 of the M4 with plenty of on-site parking can offer companies a convenient, exciting alternative venue for off-site meetings and seminars.”
He continues, “We were very keen to develop this business and so we needed a booking system that could match this ambition.“
Conferencing Manager at NSBRC, Eloise Primus, who is also responsible for sales added, “Our incumbent system was slow, cumbersome to use and took a long time to administer.”
David agreed, “We recognised that our current system was not up to the job. We needed a system that would allow us to concentrate on sales rather than admin, so it was essential that the new solution was simple to use, be accessible from any location and would integrate with our existing IT environment. We also wanted it to enable essential activities such as room set-up, catering, and let front-of-house be devolved to the relevant department. Most importantly the new solution had to present our business as professional and efficient, and support our ‘5 simple promises’ proposition to clients and prospects.”