The Royal Botanic Gardens, Kew is a world famous scientific organisation, internationally respected for its outstanding living collection of plants and world-class Herbarium as well as its scientific expertise in plant diversity, conservation and sustainable development in the UK and around the world. Kew is a major international visitor attraction. Its landscaped 132 hectares and RBG Kew’s country estate, Wakehurst Place, attract over 1.5m visits every year. Kew was made a UNESCO World Heritage Site in July 2003 and celebrated its 250th anniversary in 2009.
Key Challenge – Wanted more flexibility and ease-of-use
RBG Kew’s events team has been established for over 10 years and has grown to 9 people over two locations, Kew Gardens just 10 miles west of central London by the banks of the River Thames and Wakehurst Place, a magnificent Elizabethan Mansion set in 465 acres of country estate midway between London and Brighton. Early growth of RBG Kew as a popular venue for weddings, private parties, gala dinners, conferences and other corporate events led to the adoption of Events Perfect in 2004, which was a substantial improvement over the original manual paper-based system.
The launch of Priava Cloud was a timely answer to the demand for Kew’s seven venues across the two locations, with an eighth coming on stream in Spring 2014. RBG Kew is positioned as one of the top venues in the UK and the very high levels of customer service and attention to detail offered by the events team are essential ingredients of Kew’s venue and event management proposition. Although Events Perfect did its job well, Kew’s events team recognised the potential value of increased levels of flexibility and ease of use afforded by Priava Cloud.