Introduction
Somerset House is a spectacular neo-classical building in the heart of London, sitting between the Strand and the River Thames. Famous for once holding the nations’ national archive of births, marriages and deaths, the venue has been transformed over the last few years into a world class visitor attraction and centre of excellence for culture and the arts.
The venue hosts over 150 events per year including open-air concerts and films, contemporary art and design exhibitions, family workshops and in winter you can skate on London’s favourite ice rink.
Key Challenges – Need for greater flexibility and mobility
Somerset House prides itself on its highly professional and efficient approach to venue management. Its team of venue administrators and sales executives had been using Priava’s original venue management solution ‘Events Perfect’ for many years. Whilst this proved to be an excellent tool for assisting the team to book, manage and report on all its event-based activities, the venue was keen to explore how it could improve operations further with Priava’s new cloud-based solution.
Events Administrator at Somerset House, Lucy Bailey, explains, “As a current user of a technology we were impressed with the overall capabilities of the product, however it did have some restrictions. For example if you were in the middle of doing something and the phone rang, it could be frustrating as you had to close what you were doing in order to log a new enquiry. We also wanted to be able to access the system from any location using any mobile device. This would provide greater flexibility for our sales team as they could check or confirm bookings enquiries, regardless of location.”
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