An enterprise-grade venue & event management solution
Marlborough Civic Theatre Trust supports new expanded venue and delivers 50% time-savings for events team with Priava’s cloud technology.

Introduction

The Marlborough Civic Theatre Trust was formed as a not for profit organisation in 1974 following the demolition of His Majesty’s Theatre with the principal objective of establishing a new theatre for the Marlborough community.  After many years of research, planning and community fundraising, this dream was realised with the opening of a new theatre located in the former Farmers Department Store on Arthur St, Blenheim in 1985. The Trust also owns and operates two theatre related businesses: a ticketing franchise under the TicketDirect brand and a theatrical equipment hire company – Marlborough Light & Sound.

The mission of the Marlborough Civic Theatre Trust is to grow a viable and dynamic community-owned arts and theatre centre for the people of Marlborough. Providing an environment, in which the diversity of skills can be nurtured, encouraged and celebrated while striving for excellence. As a venue, the Trust currently has a 456 seat theatre and function rooms and in 2016, the new ASB Theatre Marlborough will open, housing two theatres (700 and 200 seats) and naturally lit function spaces and foyers. The new venue will offer state-of-the-art facilities and amenities for Performing Arts events, Conferences and Functions.

Key Challenge – New theatre opening and doubling of space demanded more efficient approach to venue management

General Manager at Marlborough Civic Theatre Trust (MCTT), Andrew Scott explains the history, “The venue had been using Excel for the last 12 years for managing events. Six years ago a move to North Island meant I left the Trust and during this period I gained some valuable knowledge of working with a range of dedicated venue management solutions. Then when I returned to Marlborough at the end of last year I re-joined the Trust as General Manager and with the collective experience of different technologies I knew that with the new ASB Theatre Marlborough project and larger facilities being planned to open in 2016, it was time to review our systems and processes so we could make the most of new opportunities.

Using Excel as our bookings calendar was massively inefficient, was prone to errors, double bookings and was very time-consuming leading to staff working long hours. I could see that the current system just wasn’t a sustainable option moving forward.”

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