Case Study

The National Self-Build and Renovation Centre (NSBRC) adopts Priava Cloud to increase sales and reduce administration time

hub-image-nsbrc

Introduction

image-nsbrcEstablished for over eight years and occupying a 67,000 sq. ft. facility on the outskirts of Swindon, the NSBRC is UK’s only permanent venue for independent building advice and support. The NSBRC’s mission is to become a Centre of Excellence, facilitating the growth of the residential construction industry; improving the way the UK build houses and upgrading the current housing stock for the good of all. The company has developed a unique resource for consumers, industry, professionals, construction students, the media and trades people alike.

Key Challenge – The NSBRC wanted to increase the number of conference bookings, spend less time on venue administration, and automatically devolve venue activities to the relevant departments.

Whilst the core business of the NSBRC is the permanent exhibition, the company is very keen to develop other streams of revenue from the facility. Alongside its 200 plus permanent exhibitors the organisation also offers local and national businesses access to first-class meeting, workshop and training facilities at the same location.

General Manager at NSBRC David Murphy explains, “We have five rooms available that we can offer to businesses for external meetings and conferences. They range from small rooms that can accommodate 5-10 people to a lecture theatre and a large seminar room that can hold up to 200 delegates. We believe our location at junction 16 of the M4 with plenty of on-site parking can offer companies a convenient, exciting alternative venue for off-site meetings and seminars.”

“We were very keen to develop this business and so we needed a booking system that could match this ambition.”

NSBRC

David Murphy

General Manager

NSBRC

 

He continues, “We were very keen to develop this business and so we needed a booking system that could match this ambition.“

Conferencing Manager at NSBRC, Eloise Primus, who is also responsible for sales added, “Our incumbent system was slow, cumbersome to use and took a long time to administer.”

David agreed, “We recognised that our current system was not up to the job. We needed a system that would allow us to concentrate on sales rather than admin, so it was essential that the new solution was simple to use, be accessible from any location and would integrate with our existing IT environment. We also wanted it to enable essential activities such as room set-up, catering, and let front-of-house be devolved to the relevant department. Most importantly the new solution had to present our business as professional and efficient, and support our ‘5 simple promises’ proposition to clients and prospects.”

Summary

The benefits that NSBRC has achieved through the use of Priava Cloud so far include:

  • Increased sales of 37% in three months compared with the same period last year
  • Full ROI in just a few months
  • Dramatically reduced administration time
  • Tracking of quotes and follow-up on more business opportunities
  • Elimination of double-bookings and the ‘error-prone’ paper-based diary system
  • Speeds up invoicing
  • A more efficient ‘paperless’ operation
  • CRM system used to support marketing campaigns
  • Better able to deliver on customer ‘promises’
  • Management reporting provides better business intelligence for account management and pipeline building activities
  • Can devolve tasks to other departments and provide a supporting ‘audit trail’

Final word

David concludes, “Priava Cloud has been a resounding success and already it has proven to be the right solution for our business. Furthermore, the support we have received from Priava throughout the entire process from initial enquiry, through to implementation, training and on-going support has been excellent”.

Download a PDF of this case study