Formed in 2013, Fabulous Fan Fayre (F3) is a joint venture between One Event Management Ltd and Legends Hospitality that is designed to offer guests a new, unique, and truly memorable experience. Specialising in managing and supporting hospitality at some of the World’s most iconic stadiums, F3 have partnered with Manchester City Football Club (M.C.F.C) in the UK to provide what it believes to be the best stadium catering in the Premier League. The company currently manages all non-match day hospitality for MCFC, as well as catering and hospitality on match days and for concerts.
At MCFC’s Etihad stadium the company handles on average 150 conference and event enquiries per month, from which they typically book around 40 events, hosting around 3,000 delegates.
When F3 took over the running of non-match day hospitality from Manchester City Football Club (M.C.F.C), it was obvious that the incumbent system was not going to provide all the functionality and flexibility that F3 required to meet their ambitious business targets. Sales and Marketing Manager at F3, Rebecca Pickard, explains,“We needed to find a more modern system that was owned and managed by F3. We also needed a solution that would offer customised reporting, so that we could analyse booking data and then focus on the areas where we were making the most revenue, and where we should focus our sales effort.”
“Having a system that allows us the confidence that we will never overbook the venue or take a booking on a match day is really reassuring. The information that the system provides is also critical to managing and developing an events business."
Sales and Marketing Manager
Fabulous Fan Fayre
F3 reviewed various products on the market. IT Manager at F3, Sean Marshall explains why they finally chose Priava, “The other solutions were much more complex to use, and did not give the flexibility we needed in the reporting and the venue management. The Priava solution on the other hand was much more organised and structured giving us a better understanding of how it could impact our business and was cost-effective.”
According to F3 the implementation went very smoothly. After Priava had customised the solution to meet F3’s needs they then initiated a training for the six users at MCFC. They have since taken advantage of Priava’s Advanced Permissions Module for another stadium, that effectively enables additional users to be added to the main system with controlled access to information that is only relevant to that venue. The benefit of this is that F3 need only invest in one system and simply add on additional users as they grow their business with additional venues. Rebecca comments, “The training went very well, from a user point of view the system is very straight forward, self-explanatory, easy to use and intuitive and compared really favourably with other systems I had used in the past.”
The benefits that F3 has achieved through the use of the Priava cloud-based venue management solution so far include:
Rebecca summarises her experiences with Priava so far, “Having a system that allows us the confidence that we will never overbook the venue or take a booking on a matchday is really reassuring. The information that the system provides is also critical to managing and developing an events business. You get out what you put in, and whatever data you need, Priava has the ability to provide it. After only having used the system for 12 months, moving forward we will be able to examine year by year trends that will give us even more insight into how we can continually improve the way we run the operation.”
F3 are still exploring all of the ways in which they can extend the use of Priava including integrating it with their Sage accounting system. As they expand and add new venues they also will take advantage of Priava’s ‘Advanced Permissions Module’ that provides controlled user access to different events and information, allowing them to use the system across multiple locations and venues. F3 will continue to offer feedback and ideas back to Priava in order to help develop new features specific for their needs and also for the benefit of other venues too.
“We love the fact that Priava’s support team come back to you so quickly. They are very professional and hands-on. So rather than just fob you off with documentation, they talk through the challenge you may be having and then offer advice and suggestions on how the system can help and best meet the needs of our business.”