• Venue and event management in the cloud

National Museums Liverpool

National Museums Liverpool supports 110% growth in hospitality & events business using Priava.

Introduction

National Museums Liverpool Trading Ltd is a wholly owned subsidiary of National Museums Liverpool and boasts a range of venues, each housing nationally and internationally important collections of stunning art and beautiful artefacts, right in the heart of Liverpool.

The museum’s spaces including World Museum, the Museum of Liverpool, Merseyside Maritime Museum, Sudley House, Walker Art Gallery, International Slavery Museum and Lady Lever Art Gallery will host events for up to 1000 guests, ranging from private dining, receptions, conferences, exhibitions, weddings, filming and meetings. Also available are three lecture theatres all with integrated audio/visual technology and complimentary Wi-Fi.  The conference and events team has expertly operated its events business for 21 years and excel at adapting the organisation’s facilities and services to meet and exceed clients’ expectations. All profits from hospitality and events are returned to National Museums Liverpool to support its work.

Key Challenge – Excel-based venue management not sustainable to support growth in volume of events

Head of Events at National Museums Liverpool, Katie Roberts explains, “Over the last few years we have seen a significant rise, approximately 110%, in our commercial hire bookings and we knew that moving forward if we wanted to grow our overall income from event offerings, then the Excel-based system we were using just wouldn’t be conducive. Using this approach was time-consuming, prone to errors, nothing was really linked and it was difficult to run any sorts of reports. Obviously any way in which we can maximise income for the museums and galleries is paramount. We knew we needed to embrace innovation to stay ahead of the curve and that any solution had to be sustainable in the current climate.”

"Priava was one of the best events solutions we’ve seen and just seemed more of a commercial solution and based on the specific needs of an events business. It was intuitive, easy to use and attractive. We didn’t want to be bombarded with different symbols, so we liked the clean look and could tell it wouldn’t take long to train staff."

National Museums Liverpool

Katie Roberts

Head of Events

National Museums Liverpool

liverpool-museum-venue-leftSolution – “One of the best events solutions we’ve seen”

Katie talks about how they found a new solution, “We looked at many solutions, a number of which seemed too hotel-focused for us. In the end it was our EPoS supplier that recommended we take a look at Priava, it was one of the best events solutions we’ve seen and just seemed more of a commercial solution and based on the specific needs of an events business. It was intuitive, easy to use and attractive. We didn’t want to be bombarded with different symbols, so we liked the clean look and could tell it wouldn’t take long to train staff. The fact that it was cloud-based was also appealing as we are quite risk-averse.” The Priava solution is now used by sales, operations and administrative staff within the events team.

The Results – Massive time-savings, ease-of-use and tailored reporting “really opens the doors to generate more revenue”

According to Katie one of the key improvements of introducing the Priava solution has been the time-savings that come with additional functionality and ease-of-use.

Summary

The benefits that National Museums Liverpool Trading Ltd has achieved through the use of the Priava cloud-based venue management solution so far include:

  • Supports 110% growth in hospitality business
  • Intelligent Reporting e.g. Top bookers/conversion rates
  • Easier to use – spend less time on training
  • Boosts staff motivation and morale
  • Time saved can be re-invested into more proactive service and sales
  • Reach more new customers
  • Ability to group events into ‘Master’ and ‘Sub’ for managing party nights
  • Encourage repeat business
  • Improved staff productivity
  • Supports increase in revenue generation
  • Track and measure use of assets e.g. poseur tables
  • Access to new technology being developed for venues globally

Favourite Feature

“The ‘profit margins’ feature is really good, you can work out what margin elements of your event has made in seconds.”

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