• Venue and event management in the cloud

Somerset House

Somerset House sees record success with new cloud-based venue management solution




Somerset House is a spectacular neo-classical building in the heart of London, sitting between the Strand and the River Thames. Famous for once holding the nations’ national archive of births, marriages and deaths, the venue has been transformed over the last few years into a world class visitor attraction and centre of excellence for culture and the arts.

The venue hosts over 150 events per year including open-air concerts and films, contemporary art and design exhibitions, family workshops and in winter you can skate on London’s favourite ice rink.

Key Challenge – Need for greater flexibility and mobility

Somerset House prides itself on its highly professional and efficient approach to venue management. Its team of venue administrators and sales executives had been using Priava’s original venue management solution ‘Events Perfect’ for many years. Whilst this proved to be an excellent tool for assisting the team to book, manage and report on all its event-based activities, the venue was keen to explore how it could improve operations further with Priava’s new cloud-based solution.

"The changeover from ‘Events Perfect’ system to the new cloud-based solution was completely seamless. It happened over night so there was no interference to our day to day operations. We had no ‘down-time’ during the migration and training took less than a day.”

Somerset House

Lucy Bailey

Events Administrator

Somerset House


Events Administrator at Somerset House, Lucy Bailey, explains, “As a current user of a technology we were impressed with the overall capabilities of the product, however it did have some restrictions. For example if you were in the middle of doing something and the phone rang, it could be frustrating as you had to close what you were doing in order to log a new enquiry. We also wanted to be able to access the system from any location using any mobile device. This would provide greater flexibility for our sales team as they could check or confirm bookings enquiries, regardless of location.”

What it’s like to use Priava


The benefits that Somerset House has achieved through the use of the Priava cloud-based venue management solution so far include:

  • Multi-tasking between duties – can open different tabs/windows simultaneously
  • Sophisticated, yet easier and quicker to log enquiries or create a new booking
  • Access from anywhere using remote devices such as tablets/laptops (supports  Home Working)
  • Saves time, as much faster than previous system – leads to faster ROI
  • Better tracking of new enquiries & supports better conversion rate – turning ‘provisional holds’ into ‘confirmed’
  • Lower on-going costs including reduced in-house IT maintenance
  • Customised reporting and templates that match the direct requirements of the venue e.g. Sales, Marketing, Financial etc.
  • Training of new team members takes less time as product is more user-friendly
  • Support for ‘Repeat Events’
  • Always have the latest technology (simply downloaded automatically)

Lucy sums up her experience with Priava so far, “The solution has exceeded our expectations.  It is fast and efficient and we really like the ability to multi-task and operate remotely.
We are very happy with the support that we have received from Priava, they are always friendly and are always on hand, if we ever have a query on how to use a particular feature.”

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